A brand is an intangible asset for any company, and could be in the form of a name, design, logo, symbol or tag line which distinguishes a company’s product from another. Brands have value, which can be determined using various methods. Here are top 10 world’s most powerful brands.
Rank 10, Brand value: $26.4 billion
Cisco provides IP (internet protocol) based networking and other related goods and products. They also offer associated services required for the functions of these products.
Rank 9, Brand value: $26.2 billion
This is the world famous automobile brand, as well holder of three top cars brands in the world, i.e. BMW, Mini and Rolls-Royce. Their most popular list is very rich with the addition of 3 Series, 5 Series, 7 Series of range of sedan and X Series range of SUVs. This rich label is German.
8. General Electric
Rank 8, Brand Value: $33.7 billion
The company operates through four divisions: Energy, Technology Infrastructure, Capital Finance and Consumer and Industrial. The products and services of the company range from aircraft engines, power generation, water processing, and household appliances to medical imaging, business and consumer financing and industrial products.
Rank 7 Brand value: $37.5 billion
McDonald, the big food chain of the world is registered with the name of McDonald Corporation. They own restaurants in 119 countries of the world. Entire business is run with the name of company or by the franchisees.
Rank 6, Brand value: $32.2 billion
Intel is a big name of IT world. They provide incorporated digital technology platform to the computer manufactures all over the world.
Rank 5, Brand value: $37.6 billion
In the world of internet, no one can deny the presence and importance of Google. It is a giant search engine, and in other words, we can say a technology company. They have now expanded their business in other spheres. Their services include Google, Maps, Google Earth and they as well have a good name in Android mobile operating systems.
4. International Business Machines Corp
Rank 4, Brand value: $48.5 billion
International Business Machine Corp (IBM), is basically an information technology company. They hold five heads of business i.e. Software, System and Technology, Global Technology Services, Global Business Services and Global Financing.
3. Coca Cola
Rank 3, Brand value: $50.3 billion
Coca Cola is the world’s most famous Beverage Company. They owns more than 500 non-alcoholic beverage brands. Its product list consists of soft drinks, preserved juices, ready-to-drink teas and coffees. They are also reliable provider of energy and sports drinks.
Rank 2, Brand value: $54.8 billion
Microsoft is a big giant in software technology world. For a long time, they enjoyed monopoly in the software market. The company offers software products and related services.
Rank 1, Brand value: $87.2 billion
Apple is number one powerful brand in the world. They manufacture computers and other media playing devices. Its most famous products include, i Pads, iPhones and iPods. The brand is considered as a symbol of status in the youth.