60 Most Creative Product Packaging Designs

Earliest known record of packaging dates back to 1035 when a Persian traveler walked into a market in Cairo and noted that vegetables, spices and hardware were wrapped in paper for the customers. Today, packaging is a massive industry and essential part of the marketing of goods and products. Sometimes, packaging can cost even more than the product itself. People often judge a product by its packaging and you know that first impression is the last impression. Best packaging is capable of grabbing the attention of the customers in a first look.

Here is a wonderful collection of 60 most creative product package designs that are capable of converting customers into buyers. Take a look at these clever ideas and appreciate the work of extraordinary designers. Which one is your favorite? Have you got any unique idea?

1. Moustache Paintbrush Packaging



“This humoristic packaging offers the function of assembling two products (two paintbrushes) together with only one cardboard printed on both sides.” (Designer: Simon Laliberté)

2. Scanwood


Scanwood is Denmark’s largest manufacturer of wooden kitchen utensils, selling their products in Europe and the Middle East. The company wanted to communicate the fact that their products are made through an environmentally friendly process and are of course also made from all natural materials. (Designer: Goodmorning Technology)

3. Cole & Weber United: Holiday Log



“What better holiday moment than settling in with a bottle of wine and a warm fire in those cold, long months? We took logs of fresh pine and milled them to hold a wine bottle and a box of customized matches. Inside the log was a cheerful greeting and instructions on how to properly enjoy the gifts. Not only did we create a great shipping container for the wine, but that container was the backdrop for a great holiday experience that could last beyond its opening.” (Advertising Agency: Cole & Weber United, Seattle, USA)

4. Salt & Pepper Cell


Antrepo Design Industry

5. Colgate Max Night: Pizza Box




“To promote the new Colgate Max Night variant local pizzerias were supplied with special Colgate-branded boxes for their dinner deliveries. The inside of the box was designed to look like the inside of a mouth. The message reminded people to use Colgate max night so their dinner breath does not become their morning breath.” (Advertising Agency: Y&R, Paris, France)

6. St.Stephen Hair Accessories


(Designer: Prompt Design)

7. Anti-Smoking Pack


Designed by R.J. Reynolds

8. Creative Japanese Pastry Packaging


Creative product packaging idea from Japan. According to one Internet commenter “the packaging says “Black melon bread.” More like a pastry snack out of a vending machine than just a cookie.”

9. Quick Fruit




The idea behind Quick Fruit packaging is a fruit sliced in half showing the core of the fruit as the lid of the product. A clean, simple logo with the letter “Q” depicting a cup with a spoon appears on the lid and side. (Designer: Marcel Buerkle)

10. Note



Choosing plastic wrap for non-perishable is often a choice that is unjustifiable for the real needs of the product. To address this problem, Corinne Pant looked at the real needs of electronic parts packaging. In a poetic and very functional gesture, it shows us once again that “less is more”. (Designer: Corinne Pant)

11. Kohberg, “Support the Breasts” Bread Packaging


“Kohberg, the largest manufacturer of bread in Denmark, is the proud sponsor of The Danish Cancer Society in their big annual event to fight breast cancer.The event is called ‘Support the breasts’ and Kohberg donates part of the revenue generated from sales of rye bread buns (Rugbrødsboller). The brief from Kohberg was to come up with a packaging idea to increase awareness and sales.” (Advertising Agency: envision)

12. Fruit-Shaped Jam Bottles



“Fruit-Shaped jam bottle advertising manipulations for La Vieja Fabrica.”(Advertising Agency: tapsa)

13. DFP.com : Harder



“There are two worlds of bottom smacking, the world of BDSM and the world of ketchup bottles. The company, Dressing for Pleasure, a specialist in fetish wear and all things S&M related, married these two worlds by putting stickers of enticing rear ends on the bottoms of ketchup bottles. Thus inviting bar patrons to explore a completely different appetite while addressing their hunger.” (Advertising Agency: JWT, NY, USA)

14. Smirnoff Caipiroska




To launch the new formula of the flavors of Smirnoff Caipiroska, the Brazilian drink that is popular worldwide, design agency JWT created bottles with the texture of the fruit for the flavors lemon, passion fruit and berries and a diagonal perforation, so that consumers could feel the unique experience of peeling a drink made of fruit. (Designer: JWT)

15. Butter! Better!





“Whenever we eat bread, at the picnic, in the cafe or airplane, we usually use disposable butter. I replaced its ordinary container lid with a wooden, knife shaped one. This way butter can be easily and quickly spread. Butter has 4 flavors which allow the user to make a choice, just as he would chose his favorite ice-cream. This container is not only easy and fast to use but also it makes daily routine of spreading butter more fun and exciting.” (Designer: Yeongkeun)

16. Waterproof Watches Sold in Bags of Water



(Advertising Agency: Scholz & Friends)

17. BEEloved honey



Designer:  Tamara Mihajlovic

18. Ford Ranger Extreme: Matchbox


New Ranger Extreme with extendable cargo bed. (Advertising Agency: JWT, Kuala Lumpur, Malaysia)

19. Fit Buns High Protein: Bread


“We got into cooperation with bakery that supplies bread to neighborhood stores. Together we created FIT BUNS — a branded healthy buns with coupon for a free visit to fitness center inside the box. Results:2996 packs of buns sold the first month. 658 people came for a trial session, 217 purchased membership cards. That increased the number of fitness center clients by 25%. FIT BUNS sales generated 115% return on investments.” (Advertising Agency: MEX, Ukraine)

20. Medicom Pharma: Target Heavy Food


The aim was to show the affected people that (plant-based) Nobilin has the power to aid digestion. (Advertising Agency: BBDO, Germany)

21. Blush Matches




Matches with a striking strip right on the panty. It just feels great to “light your fire”. (Advertising Agency: BBDO Berlin)

22. Kirei Towel



“Towel’s purpose is to clean. To expand its strength, the towel is packaged in a pencil, acting as the “eraser” as part of the pencil. They can be sold as individuals or as a pack of colourful pencil crayons! Let’s erase the blemishes on your face!” (Designer Hannah Jor)

23. Coca-Cola Cups


Designed by: Unknown

24. Porkinson



The flamboyant bowtie design embodies Parkinson’s quintessentially English personality while providing great standout and navigation on shelf. ‘The bowtie leapt out as a strong symbol of English exuberance and class. It also offered a vast array of colour and pattern to enjoy. (Designer: Jones Knowles Ritchie)

25. Green Berry Tea


(Designer: Natalia Ponomareva)

26. Guggle Bum





Packaging design for a fun and twisted bubble gum brand. Beneath the cutesy exterior lies an unexpected twist: removing the outer box reveals the skeleton of each “bum”. (Designer: jjaaakk design)

27. Honey Packaging for Klein Constantia Farm



The small white box resembles a bee have box with embossed ridges to denote planks of wood & nails. The famous Klein Constantia crest is gold foiled on the front of the box below the diecut slit that has one bee on its way into the box inviting you to open the packaging. The box opens to reveal a, bee covered, honey comb pattern as well as small diecut bees packaged inside each box. (Designer: Terence Kitching at At Pace design and Communication)

28. Tea Hangers



Designed by Soon Mo Kang

29. Rellana Wool


Advertising Agency: Ogilvy & Mather, Germany

30. Fruit Juice Packaging


Designed by Naoto Fukasawa


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